Denali Tools Digital CX Management

Building and overseeing editorial content, detail page content strategies, and guidelines development for a new tool brand

Editorial Content

Product Detail Page Media

Drill Driver, see it on Amazon.com

Scope of Work

  • Including editorial, white background, and environmental images. Partnered with 6 studios globally, including 2D & 3D.

  • Born out of an initiative for the Amazon Basics brand, infographics for Denali required distilling technical simplifications and standardizing across the breadth of products available.

  • Experienced managing copywriters, overseeing guideline development, production, and execution.

  • Experienced with developing net new guidelines across all types of images, infographics, and copy, and rolling out across multiple teams.